Fund Managers are a very important part of the investment landscape. Pension funding systems around the world heavily invest via fund managers, be they internal or externally appointed. There are also some asset sectors even the professionals like sovereign wealth funds outsource to specialists, for example alternative investments such as hedge funds or direct physical assets. Alternative assets typically require specialist skills to ensure the assets are managed and produce desired outcomes from the assets being held.

Most Australian and Kiwi investors have exposure to a managed fund (also known as a mutual fund) via superannuation and KiwiSaver accounts. For Australians, the predominant structure is an Australian Unit Trust (AUT) and for Kiwis this is via Portfolio Investment Entities (PIE). Most funds held within pension systems are diversified funds, largely because they are a default fund for the scheme provider. For example, on 1 December 2021 not only did the KiwiSaver default fund providers change, but so did the investment fund type, changing from conservative funds to balanced funds for the first time since KiwiSaver started on 2 July 2007.

An article produced by The Balance caught our eye, as there will be some names that are familiar to investors across Australia and New Zealand. In some cases, investment firm names that are familiar may be owned by another business, or manage total assets that dwarf most countries’ GDP.

Table: Nominal GDP versus Assets Under Management (AUM)

The purpose of the table above is not to try and draw a comparison between GDP and AUM, but to provide some context to the  AUM of the world’s largest investment managers. To say the size of the assets being managed is significant is an understatement. Only the annual nominal GDP – gross domestic product based on current prices and not adjusted for inflation – of the USA and China exceed each of the asset managers on the list.

Of note are the following takeouts:

  • The total managed funds industry in Australia would only be 7th on the top investment managers list.
  • Within BlackRock the iShares and ETF business comprises greater than 25% of the AUM.
  • Vanguard has the highest number of funds with low expenses. It is largely known for its passive investment strategies, although it is also one of the largest managers of active money.
  • UBS offers both wealth management and asset management services which make up its AUM.
  • Fidelity is not only an asset manager, but also a significant direct investment platform and direct brokerage service (and remains privately owned).
  • State Street is largely institutional in nature.
  • Morgan Stanley has significant institutional and, via its E*TRADE purchase in 2020, significant retail broking capabilities.
  • JP Morgan is an investment bank but has asset management and custodial capabilities across the globe.
  • Allianz via its ownership of PIMCO is a significant fixed interest manager.
  • Capital Group is yet another significant institutional index-based fund manager. Via its Capital International operation, in conjunction with Morgan Stanley, it founded the MSCI index business that is known across the globe.
  • Goldman Sachs is an asset management firm servicing hedge funds, banks, pension managers, foundations, companies, and governments.

In several cases the name of the company in the list is not necessarily the name that is most known in the marketplace by investors.


Research IP delivers high quality investment fund research and consultancy services to financial advisers, charities & NFPs and the broader financial services industry. Our experience spans well over 20 years working directly across the multiple facets of finance, so we understand the key drivers and challenges for managers, as well as the impact for investors and the broader industry.

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While every care has been taken in the preparation of this information, Research IP makes no representation or warranty as to the accuracy or completeness of any statement in it including, without limitation, any forecasts. Past performance is not a reliable indicator of future performance. This blog post has been prepared for the purpose of providing general information, it is not personal financial advice and should not be relied upon as a substitute for detailed advice from your authorised financial adviser. You should, before making any investment decisions, consider the appropriateness of the information in this email, and seek professional advice, having regard to your objectives, financial situation and needs.

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